If you are running a Facebook Page for your business or brand, you might have seen the “Boost Post” button under your posts. But what does it do?
Facebook Boost Post is a way to turn one of your normal posts into a paid ad. This helps your post reach more people — not just those who follow your page, but also new people who may be interested in your business.
It’s one of the simplest ways to advertise on Facebook without needing to use the full Ads Manager.
How to Boost a Facebook Post (Step-by-Step)
You don’t need to be an expert to boost a post. Just follow these simple steps:
- Go to Your Facebook Page
Open the business page where you posted the content you want to promote. - Click on “Boost Post”
You’ll find this button below most of your posts (if it’s eligible). Click on it to start. - Choose What You Want to Achieve
Facebook will ask you your goal — for example:- Get more people to visit your website
- Get more likes, comments, or shares
- Get more people to send you messages
- Select Your Audience
You can let Facebook decide who to show the post to, or you can set it yourself:- Choose people by their age, gender, location, and interests
- You can also show the post only to people who like your page or their friends
- Set Budget and Time
- Decide how much money you want to spend
- Choose how many days you want the promotion to run
The more you spend, the more people will see your post.
- Review Everything
Make sure all the settings are correct — your goal, audience, budget, and payment method. - Click “Boost” to Start
Once you’re ready, hit the “Boost Now” button. Your post will now start showing as an ad.
Why Boost a Post?
Boosting a post is useful when: You have a post that already has good engagement (likes, shares, comments). You want more people to know about a product or service. You want to drive traffic to a link, page, or offer. You don’t want to use complicated ad tools
It’s also great for small businesses that don’t have time to create ads from scratch.
Quick Benefits of Boosting a Post
Easy to Use – You can boost in just a few clicks, Reach More People – Go beyond your current followers, Custom Targeting – Show your post to the right audience, Track Reach – Facebook shows how many people might see your post before you pay.
Final Thoughts
If you want more people to see your content without learning complicated ad tools, Boost Post is a good starting point. It’s simple, fast, and works well for small budgets too.
Just make sure to boost posts that matter — like special offers, helpful tips, or product highlights — and target the right audience. That way, your money gives you real results.
